Fogg Case Studies and Experiments

Welcome to the Fogg Industries case study and experiment page. Here, we'll be sharing paid search, search engine optimization, and advertising tests that we're running, as well as the results. Our goal is to provide valuable insights into what works and what doesn't in the world of online marketing. So whether you're a marketing pro or just getting started, we hope you'll find our case studies helpful. Thanks for reading!

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Welcome to our Google Ads experiment! We will be testing the effectiveness of three different keyword targeting strategies: exact match, broad match, and phrase match. Each strategy will be tested on a budget of $25 per day for 30 days, with the same cost per acquisition and the same keyword and ad. Our goal is to determine which strategy is the most successful in driving conversions and achieving our marketing goals. Let's dive in and see how these strategies perform!

• 30 day period
• $750 budget
• Search USA
• 3 match types
• Broad, phrase, and exact match
• Start: December 23, 2022
• End: January 22, 2023

/ Results

coming soon

/ Take aways

coming soon

What is the best Google ads keyword match type

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In this experiment, we will be testing the effectiveness of two different ad group strategies on Google Ads: 1 keyword per ad group versus 20 keywords per ad group, as suggested by Google. This experiment will run on a budget of $25 per day for a total of 30 days, with a 50/50 split between the two ad group strategies. The goal of this experiment is to determine which strategy results in the lowest cost per acquisition (CPA) for our campaign. By conducting this experiment, we hope to gain insights on the best ad group strategy for our campaign, and potentially improve the overall performance and efficiency of our Google Ads campaigns.

• 30 day period
• $750 budget
• Search USA
• 3 adgroups
• Single keyword vs. Group of 20 themed keywords
• Start: December 23, 2022
• End: January 22, 2023

/ Results

coming soon

/ Take aways

coming soon

What is the best adgroup strategy 1 keyword per adgroup or 20 as Google suggests

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We are excited to announce an upcoming Google Ads experiment that we will be conducting over the next 14 days. In this experiment, we will be testing the effectiveness of two different bidding strategies – cost-per-action (CPA) bidding and return on ad spend (ROAS) bidding – on a dating site display campaign.

The experiment will be conducted on a 50/50 split, with half of the campaign using CPA bidding and the other half using ROAS bidding. This will allow us to compare the performance of each strategy and determine which one is more effective for this type of campaign.

We are looking forward to seeing the results of this experiment and hope that it will provide valuable insights into the best bidding strategy for dating site campaigns. We will be closely monitoring the performance of each strategy over the course of the experiment and will share our findings with you once it is complete.

Stay tuned for updates on the progress of this experiment, and be sure to check back in to see the final results.

• 14 day period
• $168 budget
• Display USA
• CPA vs. ROAS
• Start: December 12, 2022
• End: December 26, 2022

/ Results

coming soon

/ Take aways

coming soon

What is the best bid Google Display Ads bid strategy CPA vs. ROAS

/ Outline

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We are excited to announce an upcoming Google Ads experiment that we will be conducting over the next 14 days. In this experiment, we will be testing the effectiveness of two different bidding strategies – cost-per-action (CPA) bidding and return on ad spend (ROAS) bidding – on a dating site campaign.

The experiment will be conducted on a 50/50 split, with half of the campaign using CPA bidding and the other half using ROAS bidding. This will allow us to compare the performance of each strategy and determine which one is more effective for this type of campaign.

We are looking forward to seeing the results of this experiment and hope that it will provide valuable insights into the best bidding strategy for dating site campaigns. We will be closely monitoring the performance of each strategy over the course of the experiment and will share our findings with you once it is complete.

Stay tuned for updates on the progress of this experiment, and be sure to check back in to see the final results.

• 14 day period
• $1400 budget
• Search USA
• CPA vs. ROAS
• Start: December 10, 2022
• End: December 24, 2022

/ Results

ROAS cost 201% more than CPA bidding. ROAS also got 70% fewer leads.

/ Take aways

coming soon

What is the best bid Google Ads bid strategy CPA vs. ROAS

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When starting a Google Ads search campaign, it's important to choose the right bid strategy. There are a few different options available, but we want to test between maximum clicks and maximum conversions. For 30 days we will run 2 new search campaign Google experiments. 1 in Canada and 1 in Australia, both campaigns will be exactly the same except the bidding variable. Lets see which one will win.

• 30 day period
• $300 budget
• Canada & Austrailia
• max click vs. max conversions
• Start: November 13, 2022
• End: December 13, 2022

/ Results

• Over a period of 30 days max conversion got double the conversion for the same spend on less clicks.

/ Take aways

• Moving forward I will start all campaigns with max conversions.

What is the best bid strategy to start a Google Ads Search Campaign?

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I am going to test Google automated CPA bidding vs. the old school cpc. I have run this campaign for months, so I have some good data on it. I running only on 1 keyword and I know the conversion rate is 16%. The campaign is profitable at $4 CPA and $0.63 CPC. Lets see what happens after 30 days.

• 30 day period
• $750 budget
• Search USA
• CPA vs. Manual CPC
• Start: November 17, 2022
• End: December 17, 2022

/ Results

• The cpc was terrible, the cost per lead was 363% higher than cpa bidding and also gave 25% less conversions

/ Take aways

Stick with CPA bidding once you have enough data to use CPA bidding.

What is the best bid Google Ads bid strategy CPA vs. CPC

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Our new client simplesasquatch.com wants to increase their Search Engine Optimization (SEO) rank. They would like to generate 100 organic clicks to their site a day. They currently get around 5-10 clicks a day. The plan is to improve their on page SEO by editing their layout and re-writing their content to be more SEO friendly.

• 6 month period
• Update and re-write 3 pages a week
• Use surferseo suggests for keywords
• Start: November 15, 2022
• Daily clicks around 5 and daily impressions around 1000
• End: May 13, 2023

/ Results

coming soon

/ Take aways

coming soon

Increasing Simple Sasquatch's Daily Clicks